W3ll People Bio Brightener Invisible Powder is my first venture into the brand that is the brain child of a professional make up artist, a cosmetic dermatologist and a marketing/wellbeing visionary. W3ll People offer a range of make up products that they claim are completely clean and natural and offer an alternative to the usual parabans and nasties we find in so many products these days. Each item is completely pure, whilst claiming never to compromise on performance. The star ingredient is Organic Aloe Vera which nourishes and heals the skin. I don’t know about you, but I never say ‘no’ to a little extra help in that department!
Bio Brightening powder is a finishing/loose powder that comes in one shade to suit all skin tones and promises to brighten complexions in need of a little help, in fact it has been described as a real life instagram filter by Cult Beauty! I love finishing powders that add a glow and can also be used to brighten the under eye, so I couldn’t wait to try this one out! Particularly as my favourite Laura Mercier Secret Brightening Powder has fallen slightly out of favour with me after it’s ‘revamp’. So lets just say there is a vacancy in my make up box!
The packaging of this powder stays true to the brands philosophy, it is clean and simple, however, W3ll People are not afraid to add a little fun with the ‘Hippie Tested, Diva Approved’ slogan inside the lid! The packaging is a small, frosted plastic pot with a screw top lid which shows the brand name with the product details on the bottom. This is quite a small pot, containing 6g of product for £20.00. By comparison, the Laura Mercier Loose Setting Powder is sold with 29g for £29.00, so if you are using this product on the entire face it is not going to go very far. I prefer to use this just on the under eye in place of my Laura Mercier Secret Brightening Powder (which incidentally retails at £19.50 for 4g) so it tends to last a little longer and doesn’t work out quite so expensive.
The product itself feels a little thicker in texture than I expected and, unlike most brightening powders, is off white in colour rather than a bright white. At first glance if I’m honest, I didn’t expect this powder to add a ‘lit from within’ look to my face. I thought it would set my make up at best, however, I was pleasantly surprised by the results.
I used the powder by applying a generous amount to my under eye with a powder puff to set my concealer and dusted off the excess, in the same way I would have used my Laura Mercier Brightening powder. If you prefer a more natural look, try dusting a small amount under the eyes with a brush. The results were most definitely noticeable. My under eye appeared brighter and fresh and the powder set my concealer beautifully. There was a little creasing under my eyes but unfortunately this seems to be happening with most powders since I hit my mid thirties! The powder stayed put all day and I looked fresh and awake and the brightening effect it gave prepared my face beautifully for contouring. I also tried the powder as a finishing powder, by gently buffing over my make up with a MAC 109 brush which added a real glow to my face and created a seamlessly blended look. This was particularly good for blending out highlighter. The powder felt very light on my skin and was very pleasant to wear for a full day and all the time in the back of my mind I was thinking that this powder was actually being good to my skin as well as looking great!
All in all I am very impressed with the results this product offers. It is also a nice feeling that I am putting something onto my skin that is a little kinder to it than most regular products. If you are looking to create a Kim K glow under the eyes or just make yourself appear a little more radiant, I can highly recommend this product.